Balance are an organisation based in the North East of England who work closely with partners in health, crime and disorder and local government to highlight the real impact alcohol has on this region of England. It’s not widely known but alcohol has been classified a Group 1 carcinogen by the World Health Organisation. This campaign was created to raise awareness of that fact in a bid to make people reconsider their drinking behavior. Robson Brown are a sister agency to Story within the Mission Group, I worked on this account in my role as their Executive Creative Director.

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