Second Hand Smoke is the smoke from your cigarette and the smoke you breathe out after inhaling. Research found that parents who smoked at home knew of the dangers but took some measures to protect their kids; smoking in a different room, opening a window or standing at the backdoor. Unfortunately second hand smoke lingers in the air and travels around the house for hours. Our brief was to get smokers to take that extra step and smoke right outside.
This campaign won Silver at the 2014 DMAs and the TV won Gold at The Scottish Creative Awards 2014.