Hello, I'm Guy Vickerstaff. I’ve been a professional creative in the advertising industry for 25+ years. Most recently I was Creative Director at The&Partnership’s onsite creative studio at NatWest Group’s headquarters. And prior to that I’ve worked at The Leith Agency, The Union, Story and EuroRSCG Worldwide.
My unfair advantage
Working alongside my NatWest Group clients for two and a half years, sometimes at the same desk, I've had a unique look inside their world. Brand projects, advertising, social content, sponsorship campaigns, events, colleague communications, email, everything! Across a portfolio of brands including NatWest, Coutts, Royal Bank of Scotland, Lombard, Adam & Company and Ulster Bank NI. 
I know what clients want
You want your creative challenges solved quicker, better and cheaper. You want access to the best people who talk your language. And sometimes you want to collaborate and work hand in hand with your creative partners. 
Which creative service works for you?
Project by project creative solutions. You have a brief, a deadline, a list of deliverables and a budget, let’s talk. I've established a virtual agency GVC.agency to produce creative solutions, quickly and cost-effectively for clients who don't want the hassle of a bigger agency. I'll stand up a bespoke team of experienced professionals for your project.
Creative Workshops and real time collaboration sessions. Sometimes what you need is a really productive collaboration session. I can offer a selection of remote workshops and creative sprints.
Creative Management. Perhaps you already have a team of creatives, or you're building one. I put the 25+ person creative team together at Gogarburn and have managed creative teams for over 10 years. Talk to me about your challenge.
Let's chat. Drop me an email info@GuyVick.com
Experience
Creative Director, The&Studio, NatWest Group
Oct 2017 to May 2020
My team created advertising campaigns, design (from annual reports to event identity), brand visual identity, animation, letter and email campaigns to a customer base of 15M+, branded content, sponsorship campaigns, branch and retail merchandising, podcasts, scriptwriting, photography, training films, messaging matrices, insight generation, naming sessions, print production and a number of other services all of which would have been handled externally by third party agencies.
The Creative Department comprised
Design team of 10
Film team of 6
Conceptual team of 
4 Art Directors
4 Copywriters
2 Workflow managers 
Chair of the IPA in Scotland 
I was very proud to take on the Chair of the IPA, the Institute for the Practitioners in Advertising in Scotland in May 2019. I was the first Creative Director to take the role and my agenda was entitled Creativity2.0
Photos by Kat Gollock http://www.katgollock.com/
Let's have an initial chat. No charge, no pressure, no hassle.
Drop me an email: info@GuyVick.com Or use the form on my Contact page
Contact
Previous experience
Creative Director, Story & Executive Creative Director, Robson Brown
Nov 2012 – Oct 2017
Responsible for the creative output of 12 person, multi-award winning creative depts in Edinburgh and Newcastle. 
Clients: VELUX Europe, First Direct, Highland Spring, M&S Bank, Organ Donation Scotland, Ardbeg, NHS Scotland, The Scottish Government.
Story won Best TV at the Scottish Creative Awards for the first time, Robson Brown won the Grand Prix at The Roses Creative awards, a first time achievement for an agency from the North East.

Led pitch-winning teams for VELUX, Northlink Ferries and numerous Scottish Government projects for Story, retained the Balance and Fresh business for Robson Brown. Performance tracking of the Secondhand Smoke campaign showed it was one of the most successful behaviour-change campaigns ever run in Scotland. 
Instrumental in developing the Story's digital offering. Projects included a 360° product demo for VELUX, personalised online animated film for Organ Donation Scotland, an immersive website journey and rich media, game-based advertising digital campaign for Secondhand Smoke.

The Leith Agency, Head of Art
2006 – 2012
Clients: Scottish Government, VisitScotland, Scottish & Southern Energy, First Great Western, Grolsch, Coors, Irn Bru, Golden Wonder, Health Promotion Agency Northern Ireland, s1jobs.com, Crimestoppers.
Created the high profile Detect Breast Cancer Early campaign featuring Elaine C Smith which went on to be adapted for New Zealand. It won many awards including 3 golds and 2 silvers at the Marketing Society of Scotland Awards, the Chairman’s Award at The Roses and a silver at the IPA Best of Health awards. Other high profile campaigns which made a real difference included No Knives Better Lives and Drug Dealers Don’t Care - both impacting significantly on genuine crime statistics in Scotland. 

Family Advertising, Edinburgh, Senior Art Director
2005 - 2006
Clients: Gore-Tex, Lloyds TSB Scotland, BBC Radio Scotland.
2004 – 2005 Freelance


Bond Advertising, Edinburgh, Founder and Creative Partner
2002 - 2004
Clients: Malmaison, British Film Council, Scottish Equitable, Deep Sea World.
The Union Advertising Agency, Edinburgh, Art Director
1997 - 2002
Clients: s1jobs.com, Baxter’s, ScotRail, National Galleries, Scottish Screen.
The Campaign Palace, Sydney, Freelance
1997 - 1997
Clients: Daewoo, Ansett Australia Airlines, Westpac.
Euro RSCG, Sydney, Art Director
1992 - 1997
Clients: Philips, Intel, Compaq, Lindt, Douwe Egbert Coffee, St George Bank.
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